AI Insights · Timothy · July 2022
Top 5 Educational Games in the UK Q2 2022: Unified Platform Performance
Discover the performance trends of the top 5 educational games in the UK during Q2 2022, including weekly downloads, revenue, and active users.
In this article, we delve into the performance of the top 5 educational games in the United Kingdom for the second quarter of 2022. The data, sourced from Sensor Tower, covers metrics such as weekly downloads, revenue, and active users on a unified platform.
ABCmouse: Reading & Math Games
During Q2 2022, ABCmouse: Reading & Math Games showed a consistent performance in terms of weekly revenue, peaking at approximately $9.2K in late March and ending the quarter with around $6.8K. Weekly downloads saw a notable decline from 9K in early April to just 730 by the end of June. Weekly active users began at 38.2K in late March, peaking at 50.9K in early April, and then gradually declining to 30K by the end of June.
Bebi: Baby Games for Preschool
Bebi: Baby Games for Preschool experienced a stable revenue trend, averaging around $600 weekly, with minor fluctuations throughout the quarter. Weekly downloads peaked at 7.8K in late April and maintained a steady range of 4.5K to 7.5K for most of the period. Active users showed a slight increase from 20.5K in late March to 23.9K in mid-April, stabilizing around 21K to 22K towards the end of the quarter.
MindPal - Brain Training Games
MindPal - Brain Training Games saw a steady revenue stream, starting at approximately $5.2K in late March and ending the quarter around $3.4K. Weekly downloads fluctuated between 4K and 5.7K, with a gradual decline towards the end of the quarter, finishing at 2.9K. The app's active users began at 57.1K in late March, gradually decreasing to 44.2K by the end of June.
CBeebies Little Learners
CBeebies Little Learners maintained a consistent download rate, peaking at 5.8K in early May and ending the quarter with around 5.4K. The app's active users started at 26.6K in late March, reaching a high of 29K in early May, and closing the quarter at 27.3K.
Lingokids - Play and Learn
Lingokids - Play and Learn had the highest revenue among the top 5, starting at $23.5K in late March and ending with around $15.4K by the end of June. Weekly downloads varied, peaking at 5.2K in late March and dropping to 2.2K by the end of the quarter. Active users fluctuated throughout the quarter, starting at 14.5K in late March, peaking at 13.3K in mid-May, and declining to 9.7K by the end of June.
For more detailed insights and data, visit Sensor Tower.
